Found in: Grammar
Treat “the” as part of a publication’s title (capping, italicizing, including in quotes, as appropriate) only when so treated by the publication in question; check the masthead to be sure. In Columns “the” within a sentence is not capitalized unless there is also a change of typeface (e.g., to italics) or a quotation mark to cue the reader.
Many businesses and institutions cap “the” in their name in their own print materials; Columns does not.
He attended the University of Georgia. She requires her students to read “The Lottery” each year. He subscribes to The Christian Science Monitor. He is marketing manager at the Coca-Cola Company.