The University of Georgia identity policy serves as a visual representation of the character of the institution. The logo system and associated policies give the University a consistent visual image that makes it easy for our many audiences to recognize the institution and to clearly identify specific policies associated with the University.

The identity policy incorporates several University of Georgia attributes as specified by the original Identity Policy Committee: history and tradition through the use of the Arch, the founding date of the University, and the colors red, black, and silver gray; and academics, through use of the words “The University of Georgia.”



The Division of Marketing & Communications uses the Associated Press Stylebook as a guide for journalistic copy. If you are writing a news release about the university, let AP be your guide. The 2015 edition is now available.

For more formal, literary or academic writing, the Chicago Manual of Style is standard. The 15th and 16th editions are online.

For cases unique to academe or to the University of Georgia, this style guide will provide guidance and answer questions.

A couple of notes: When the term “informal usage” is used, it refers to writing for internal audiences. “Formal usage” refers to news releases, brochures and other publications written for external audiences. When words within an entry appear in bold-faced type, this means they have their own separate entry elsewhere in this guide.

And a reminder: These guidelines are intended to help achieve consistency, but style can always change with usage or context. These rules are not set in concrete. They may be adapted—or even ignored—when necessary for clarity, accuracy and precision.

For style questions that can’t be resolved by a stylebook or to let us know about entries that need revision, feel free to contact us. If you feel we are missing something, you can suggest a new entry.